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Get your products to market now. Boost sales of existing products. We'll show you how. The Home Port Team has over 60 years of marine OEM and aftermarket product marketing experience - worldwide.
Product Marketing Team Leadership
Jim Georgiadis
(jim@homeportmarine.com), Home Port's President, is widely recognized as one of the marine industry's leading product marketing experts. For 15 years, Jim was Vice President of product merchandising for BoatU.S., one of the largest marine equipment retail and mail order catalog companies in the US. He directed supplier negotiations with over 1000 companies, selecting over 38,000 products for a 752-page annual catalog and 62 marine retail stores. In a 35-year product marketing career, he has held every position in the product merchandising environment, including buying and field office positions in a $6 billion, 360-store national US retail chain. He has been a member of the planning committee for MAATS (Marine Accessories Aftermarket Trade Show) and the (US) National Marine Manufacturers Association's Export Steering Committee.
David Barrow
(davidbarrow@btconnect.com), President of Barrow International, www.barrowint.co.uk. David specializes in the development and maintenance of international marine product distribution networks and heads Home Port's UK office. US marine businesses interested in expanding sales globally - and marine businesses in Europe and other nations seeking sales in the US marine market - will benefit from David's expertise. Chairman of the British Marine Federation's International Markets Committee, he has over 25 years of experience in marine products marketing throughout Europe, New Zealand, Australia and the Middle East. Prior to founding Barrow International, he was a director of Sparcraft, a leading yacht mast maker and director of sales for Ancasta Boats. An experienced yachtsman, David has been involved in the management and promotion of numerous international yachting events, including the Admirals Cup, Cowes Week and the Source International Regattas.
Our Product Marketing Services Include:
Market potential & competitive research Route to market strategy Pricing and margins strategies Sales program development & negotiations Distribution channel development Packaging and merchandising strategies Export marketing Product publicity & promotion