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The Marine Products Consultancy | Marine Product Marketing

Marine Product Marketing.

Get your products to market now. Boost sales of existing products. We'll show you how. The Home Port Team has over 60 years of marine OEM and aftermarket product marketing experience - worldwide.

Our exclusive whitepaper- "Steps To Marine Product Marketing Success" - is yours free.

We’ve seen a lot of products over the years. Some products we saw in year one in this business are still going strong, but many never made it into the market, or were such weak sellers they were soon gone.

Very often, products fail because somebody didn’t assess (or reassess) the market potential, and/or there’s a fundamental lack of understanding how the marine marketplace works.

Our whitepaper reveals some basic steps you should take to successfully market a marine product. Click here to download it now. (PDF)

Product Marketing Team Leadership

David BarrowDavid Barrow
(info@barrowint.co.uk), President of Barrow International, www.barrowint.co.uk. David specializes in the development and maintenance of international marine product distribution networks and heads Home Port's UK office. US marine businesses interested in expanding sales globally - and marine businesses in Europe and other nations seeking sales in the US marine market - will benefit from David's expertise. Chairman of the British Marine Federation's International Markets Committee, he has over 25 years of experience in marine products marketing throughout Europe, New Zealand, Australia and the Middle East. Prior to founding Barrow International, he was a director of Sparcraft, a leading yacht mast maker and director of sales for Ancasta Boats. An experienced yachtsman, David has been involved in the management and promotion of numerous international yachting events, including the Admirals Cup, Cowes Week and the Source International Regattas.

Our Product Marketing Services Include:

  • Market potential & competitive research
  • S.W.O.T. (Strengths, Weaknesses, Opportunities, Threats) Analysis
  • Route to market strategy
  • Pricing and margins strategies
  • Sales program development & negotiations
  • Distribution channel development
  • Packaging and merchandising strategies
  • Export marketing
  • Product publicity & promotion

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