Get your products to market now. Boost sales of existing products. We'll show you how. The Home Port Team has over 60 years of marine OEM and aftermarket product marketing experience - worldwide.

Product Marketing Team Leadership

Jim Georgiadis (jim@homeportmarine.com), Home Port's President, is widely recognized as one of the marine industry's leading product marketing experts. For 15 years, Jim was Vice President of product merchandising for BoatU.S., one of the largest marine equipment retail and mail order catalog companies in the US. He directed supplier negotiations with over 1000 companies, selecting over 38,000 products for a 752-page annual catalog and 62 marine retail stores. In a 35-year product marketing career, he has held every position in the product merchandising environment, including buying and field office positions in a $6 billion, 360-store national US retail chain. He is a member of the planning committee for MAATS (Marine Accessories Aftermarket Trade Show) and the (US) National Marine Manufacturers Association's Export Steering Committee. David Barrow (dbarrow@homeportcommunications.com), President of Barrow International (which specializes in the development and maintenance of international marine product distribution networks), heads Home Port's UK office and directs all international marketing activities for our clients. US marine businesses interested in expanding sales globally - and marine businesses in Europe and other nations seeking sales in the US marine market - will benefit from David's expertise. He has over 25 years of experience in marine marketing throughout Europe, New Zealand and Australia. Prior to founding Barrow International, he was a director of Sparcraft, a leading yacht mast maker and director of sales for Ancasta Boats. An experienced yachtsman, David has been involved in the management and promotion of numerous international yachting events, including the Admirals Cup, Cowes Week and the Source International Regattas.

Our Product Marketing Services Include:

Market potential & competitive research

Route to market strategy

Pricing and margins strategies

Sales program development & negotiations

Distribution channel development

Packaging and merchandising strategies

Export marketing

Product publicity & promotion