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The Marine Products Consultancy | Product PR, Publicity and Promotion

Marine Products PR, Publicity and Promotion.

David PilvelaitDavid Pilvelait, Director of Product PR.
(info@homeportmarine.com) For over 25 years, David has provided strategic PR counseling to corporations, associations and professional service firms. He was the founding executive of BoatUS.com and served as public relations director for 650,000-member BoatU.S., the USA's largest organization of recreational boaters. He headed the public relations division of a leading technology marketing agency, has published offline and online marketing newsletters and a community newspaper and presented marketing and public relations seminars across the USA and Europe. He writes marine marketing columns for various marine industry trade publications and is a frequent speaker on marine marketing topics. He has been a member of the judging panel for the (US) National Marine Manufacturers Association (NMMA) Product Innovation Awards.

Home Port's exclusive marine industry database is widely recognized by industry professionals as one of the best contact databases available. Our database includes not only media contacts worldwide - but also the highest level decision-makers in the industry, in dozens of different segments including boat builders, distributors, senior products buyers, boatyard and marina professionals, dealers, manufacturers reps, architects, designers, surveyors and other closely targeted recipients.

Imagine measuring the ROI from your PR program not only in press coverage, but also in the direct response you get from existing and prospective customers. When we do your PR - you can.

Our contacts and influence ensure news and information about your product or service is properly communicated to a nationwide - or global - audience of influential marine professionals.

Home Port’s marine products PR and promotion services are available one-off from the following menu, or on a monthly retainer basis. We can provide an effective program for your product or service, regardless of budget.

News releases - Product news releases to: build awareness and credibility; stimulate qualified sales leads; educate customers; build brand awareness and loyalty; and build relationships with the media and relevant industry decisionmakers. Professionally written by the Home Port PR team and distributed to marine trade and consumer media and relevant industry professionals contacts worldwide. Coverage report after release distribution is included.

E-Newsletters – Vendor and product news, events, product advice and support in a periodic e-newsletter is a very cost-effective way to build awareness and relationships with customers, prospects and other key contacts. Custom-designed, professionally written by the Home Port PR team and distributed to vendor contact list. Targeted email list development and maintenance included if needed.

Pre-Show Promotion – Announce new products, special offers to promote attendance and drive traffic to booths at trade & boat shows. Professionally written by the Home Port PR team and distributed to company contact list, media and other key influentials.

Press Events - Turn-key service to plan, organize and coordinate new product press conferences, demonstrations and related events at trade and boat shows. Home Port’s PR team develops all press materials and provides pre-show promotion, media contact & liaison, site logistics, event program, vendor preparation, onsite coordination and post-event media followup.

Retainer Option - All of the above services are also available as a package for a fixed monthly fee based on a one-year contract. If your PR needs are ongoing, this is usually the most cost-effective option.

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